Stumbled across this site, wile it doesn't tell you everything without you paying, it does have some interesting data. I think we can learn a lot if we analyzes these results.
What people are finding when they search Belegarth: http://searchanalytics.compete.com/keyw ... /belegarth
What people are searching to find Belegarth.com: http://searchanalytics.compete.com/site ... egarth.com
What people are finding when they search Dagorhir: http://searchanalytics.compete.com/keyw ... n/dagorhir
What people are searching to find Dagorhir.com: http://searchanalytics.compete.com/site ... gorhir.com
What people are finding when they search Amtgard: http://searchanalytics.compete.com/keyword_destination/amtgard
What people are searching to find Amtgardinc.com: http://searchanalytics.compete.com/site ... ardinc.com
What people are searching to find Edhellen.com: http://searchanalytics.compete.com/site ... hellen.com