facebook adds

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facebook adds

Postby Cib » Thu Oct 14, 2010 4:32 pm

I am running an advertising campaign test on facebook for a blog of mine (ProFoamFighter), hopefully it will run tomorrow if I did everything right.

I set the campaign up for only one day, and to mad out after I spend a whopping 2.50 (2 or 3k impressions I think)!!!

If anyone sees the adds I would be interested in hearing back from you, you don't have to say much, just that you saw it in passing.

I will let you all know how it goes...
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Re: facebook adds

Postby Hash » Fri Oct 15, 2010 3:09 pm

yep, I saw it
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Re: facebook adds

Postby Cib » Fri Oct 15, 2010 3:45 pm

Thanks for reporting in Hash.

We are up to 56 likes from 10 this morning (campaign started at 2:00 my local time). I have so far spent 19¢ I have had 1277 impressions, and 67 clicks. Not a bad start seeing as only 3% of the adds so far were able to say that someone they knew also saw them. It will be interesting to see how it plays out.

I think there is a potential of >10,000 people to see the adds, so not an overly large amount. Though larger than if I were to make an add for my local chapter say.
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Re: facebook adds

Postby Cib » Fri Oct 15, 2010 4:34 pm

wow already at 135 likes and growing fast! I am now at 3k impressions and 26¢

I wonder how hard it will be to replicate on a "target" that is not so cut and dry...

(on a side note, now I feel like I need to improve my post content... but heve been feeling out of ideas lately :unsure: )
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Re: facebook adds

Postby Tiercel » Fri Oct 15, 2010 5:05 pm

I saw the ad while playing a facebook game. Clicked "Like" automatically, of course. I'm glad to see any advertisement Bel can get.
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Re: facebook adds

Postby Thorondor » Fri Oct 15, 2010 6:02 pm

Saw it and liked it :)

I was playing Mafia Wars when it popped up.
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Re: facebook adds

Postby No'Vak » Fri Oct 15, 2010 7:18 pm

I saw it.

While facebook stalking some non bel people.
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Re: facebook adds

Postby Spike » Fri Oct 15, 2010 8:20 pm

Just suggested it to 120 friends.
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Re: facebook adds

Postby Cib » Fri Oct 15, 2010 8:26 pm

Wow, thanks Spike! :eyes:

We are at 391 and 53¢ (I have a suspicion I will have a hard time beating this price point in the future though, if I was paying my full bid price I would be at $5.30 or something like that)
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Re: facebook adds

Postby Caleidah » Fri Oct 15, 2010 9:01 pm

Invited every fighter in my friends list.
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Re: facebook adds

Postby Darkspawn leader » Fri Oct 15, 2010 11:55 pm

i invited all my belegarth buddies
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Re: facebook adds

Postby Nish » Sat Oct 16, 2010 7:00 am

Noik wrote:I saw it.

While facebook stalking some non bel people.


gettin em in'net hos.
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Re: facebook adds

Postby No'Vak » Sat Oct 16, 2010 8:08 am

Nish wrote:
Noik wrote:I saw it.

While facebook stalking some non bel people.


gettin em in'net hos.


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Re: facebook adds

Postby Froste » Sat Oct 16, 2010 10:16 am

saw it, liked it, bookmarked your blog. :)
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Re: facebook adds

Postby The Great Gigsby » Sat Oct 16, 2010 11:21 am

Saw it, liked it.
-Giggles

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Re: facebook adds

Postby Cib » Sat Oct 16, 2010 11:29 am

Wow... I am floored my the response this is getting. I expect that I will have <1,000 likes by the end of the campaign this afternoon.

The poor Exo video sure is getting a lot of attention, it is crazy the buzz that is getting!
Last edited by Cib on Sat Oct 16, 2010 3:20 pm, edited 1 time in total.
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Re: facebook adds

Postby Cib » Sat Oct 16, 2010 3:03 pm

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I will be running another test campaign for a more compacted target in the next few weeks.

All the adds were a variation of this:
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Re: facebook adds

Postby Dacian » Tue Oct 19, 2010 6:14 am

funny thing is, I joined up before I saw this thread and didn't realize it was you. Good job, man.
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Re: facebook adds

Postby Azgarehta » Tue Oct 19, 2010 11:50 am

Good experiment on how affordable internet advertisement can be.
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Re: facebook adds

Postby Magpie Saegar » Tue Oct 19, 2010 5:20 pm

You inspired me.

I just put out an ad for my practice for people who live within 10 miles of Penn State.

So far 2,498 people have seen it, zero have clicked on it, and I've paid 28 cents.
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Re: facebook adds

Postby Cib » Tue Oct 19, 2010 11:20 pm

Magpie, I hope it works out for you, just keep your campaign max low so you don't over spend on something that doesn't work. (my campaign was set to stop if I exceeded $2.50)


I would love to hear and see any details you can give on how it goes.
Last edited by Cib on Tue Oct 19, 2010 11:30 pm, edited 1 time in total.
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Re: facebook adds

Postby Cib » Tue Oct 19, 2010 11:27 pm

Oh, and before anyone else goes out and try, you might want to look at these links, I heavily borrowed from the advice in these articles to get set up and now am in the experimentation phase to see how to put this in action.

Oh, and before anyone else runs out and trys this, you might want to look at these links, I heavily borrowed from the advice in these articles to get set up and now am in the experimentation phase to see how to put this in action.

http://www.allfacebook.com/band-facebook-fans-2010-09
http://www.allfacebook.com/how-we-got-t ... ys-2010-06

The biggest points I would stress are:
1 - Short runs (24 hours), and rotating you adds daily for long runs
2 - Make multiple adds to cater toward different targets
3 - Test multiple adds on low budgets first to determine effectiveness of things (eg. target, text, and pictures)
4 - Don't over spend (I have friends who have spent hundreds on ineffective FB campaigns.) Keep you budgets low.
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Re: facebook adds

Postby Tiercel » Wed Oct 20, 2010 5:02 pm

This isn't directed at your advertisements specifically, but just something that generally helps when dealing with advertising... have a friend check what you intend to broadcast for mistakes. Spelling, grammar, misplaced or duplicated sentences- these are problems people tend to miss when they quickly skim over their own work for errors for errors.
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Re: facebook adds

Postby Arrakis » Thu Oct 21, 2010 8:13 am

Cib wrote:wow already at 135 likes and growing fast! I am now at 3k impressions and 26¢

I wonder how hard it will be to replicate on a "target" that is not so cut and dry...

(on a side note, now I feel like I need to improve my post content... but heve been feeling out of ideas lately :unsure: )


Don't forget to relink, hard. Post links to Warlord Sports articles, to Kyrian's old articles, to Articles on ESam, to threads on the Bel board that are relevant, etc. with just some little intro commentary.

And do spell check and grammar check, preferably by sending your stuff through an actual physical editor. I volunteer to help if you want to send me copy to edit.

Oh, and you can solicit articles/posts from people on the facebook group/here on the Bel boards/wherever.
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Re: facebook adds

Postby Cib » Thu Oct 21, 2010 4:21 pm

I am running the exact campaign again right now, only it is targeting females instead of males. I got some "complaints" about that from the girls.

So far I have 3k impressions, have spent 30¢ and have 48 clicks. :P
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