I'm a big fan of YouTube, big fan of film-making and video editing.
Taking the video/pics is important, but in the hands of a skilled editor these media can be woven into compelling stories that draw you in and make you want to be a part of the action.
We've got a good start, but as in everything else in life there is always more to learn. Feel free to post links to vids from other groups that inspire you; whether in the content itself or in the technical skill of the film-maker/editor making average content come across as impressive.
Improving our ability to capture and express what we do will be significant to our growth as a sport and as a community.